EMD UPDATE

Google recently proclaimed the EMD update. EMD stands for precise Match Domains. The exact match domain's update is a new filter aimed at ensuring that low-quality websites do not attain a high Page Rank (PR) and rise high in Google’s SERPs (search engine results pages) just because such websites have the relevant search term in the domain names. Google states that EMD, just like the different filters (Google Panda and Google Penguin), are going to be updated frequently.

The updates square measure necessary as a result of them fix bugs that may not be anticipated by Google in previous releases. They conjointly attempt to catch pages that weren't caught before. The update could even free pages that may be erroneously caught.

There is a typical idea that EMD updates mean websites that have domain names that square measure search terms can now not rank well. There's no proof of discrimination. Another idea is that Google is pro itself. This is often not thus since Google failed to wipe out the likes of cars.com, usedcars.com, and movies.com. What will be targeted are websites like ‘online-learning-institutes.com’ that are hoping to take advantage of the domain name even with substandard content.

The EMD update is meant to target websites that have ‘scraped’ content from others and sites that are ‘packed’ with ads (that do not have any content). The update also seems to target websites that have ‘spun’ content.

Google Panda punishes websites that have dangerous content, however it absolutely was not doing a decent job once it came to precise match domains. The new EMD update is supposed to strain what Google Panda doesn't get.

If your name includes a hunt term, take preventative action today! Rent associate degree SEO services company to make sure that the new precise match domain's update doesn't have an effect on your search rankings. If you’ve already noticed a drop in your rankings, you know you shouldn’t wait. Rummage around for an SEO company that understands the Google updates and helped different sites recover lost rankings.