Paid results area unit essentially advertisements — the online website homeowners have paid to own their web content show sure keywords, thus these listings show up once somebody runs a research question containing those keywords.
On a research results page, you'll tell paid results from organic ones as a result of search engines set apart the paid listings, golf shot them higher than or to the correctness of the organic results, or giving them a shaded background, border lines, or alternative visual clues.
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