TYPES OF EMAIL MARKETING

Transactions emails

Transactions emails are a unit typically triggered supported a customer's action by an organization. To be qualified as transactional or relationship messages, these communications' primary purpose should be "to facilitate, complete, or make sure an advertisement dealing that the recipient has an antecedent united to enter into with the sender" at the side of many alternative slim definitions of transactions electronic messaging. Triggered transaction messages embrace born basket messages, secret reset emails, purchase or order confirmation emails, order standing emails, reorder emails, and email receipts.

The primary purpose of a transaction email is to convey info relating to the action that triggered it. But, because of their high open rates (51.3% compared to thirty six. 6% for email newsletters), transaction emails area unit a chance to introduce or extend the e-mail relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell merchandise or services.

Many emails, write up software system vendors supply transactional email support, which supplies corporations the power to incorporate promotional messages among the body of transnational emails. There are software system vendors that provide specialized transaction email selling services, that embrace providing targeted and personalized transaction email messages and running specific selling campaigns (such as client referral programs). 

Direct e-mails

Direct email involves causation associate email exclusively to speak a promotional message (for example, a special supply or a product catalog). Corporations typically collect a listing of client or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service corporations.